About Us

About us

The Story Behind Our Focus

Growth in Focus

Somewhere in the early 1600s, a Dutch spectacle maker put two lenses in a tube and pointed it at the sky. Nothing new appeared. The moons had always been there, Jupiter had always had them. What changed was that someone could finally see them.

That's the whole idea behind Orange Telescope.

Every business we meet already has its moons. The customer who would have bought if the site had loaded faster. The keyword three competitors are quietly winning. The two hours a week your team loses to a task a script could do in nine seconds. None of it is hidden. It's just out of focus.

The orange

Point a telescope at the right sky and you'll find that the interesting things burn orange. Old stars. New ones. Signals worth chasing.

We named ourselves after the instrument and the colour of what it finds. Then we spend our days aiming it at your business.

How we started

We started the way most useful things start: by getting annoyed.

We'd watched good businesses pay serious money for glossy monthly reports that told them nothing, websites that looked expensive and converted like a locked door and ad accounts nobody had opened since the setup call. Meanwhile the actual answers, the ones sitting in their own data, went unread.

So we built the agency we wished those businesses had hired. Small, sharp, allergic to fluff. One where the person who builds your site is the person who reads your numbers,and where "we'll look into it" is followed by actually looking into it.

What we do

Websites : Fast, clean, built to convert. Not a template with your logo dropped in.

SEO : Content and technical groundwork that compounds over months, not tricks that expire with the next algorithm update.

Social media : Content with a point of view, on a schedule you can rely on.

Performance marketing: Google and Meta campaigns set up properly, watched daily, adjusted when the data says so.

Automation: The quiet part. Taking the repetitive work off your team so their hours go to customers instead of spreadsheets.

Behind the Practice

The People Behind the Perspective

Meet Sadiya Khan | Founder

Sadiya is a certified digital marketer who spends most of her time doing the thing certifications don’t teach: figuring out what’s actually broken.

Campaigns underperforming, enquiries drying up, a site that gets traffic but no customers she treats each one the same way. Pull the data, ask the uncomfortable questions, find the real cause rather than the obvious one. It’s rarely where clients expect it to be and it’s almost never solved by spending more.

She co-founded Orange Telescope with Ashwin on a shared conviction: that most businesses don’t need more marketing, they need clearer answers. She handles the strategy side search, social, paid and stays close enough to every account to notice when the numbers start telling a different story.

Ask her a hard question about your funnel. She’ll enjoy it.

Meet Ashwin Kaimal | Co-Founder

Ashwin Kaimal is an entrepreneur and Co Founder of Orange Telescope, a digital marketing agency focused on helping businesses build their brands, reach the right audience and grow online.

With a background in engineering and experience in finance, sales and business, Ashwin brings a strong commercial and analytical perspective to digital marketing. As a Director at Phoenix Commercial Finance, he has worked closely with businesses and developed a practical understanding of what drives growth.

At Orange Telescope, Ashwin is involved in shaping the agency’s strategy, business development, client relationships and overall growth, ensuring that the agency’s marketing solutions are not just creative, but aligned with real business objectives.

His focus is simple: helping businesses market better, grow faster and build for the long term.